The global day of generosity is fast-approaching, and before you know it, the big day will be upon us. Doesn’t the time fly when you’re preparing for the world’s biggest giving event?
If you’re looking for some last minute tips, whether to improve your ongoing campaign or pull together some quick content and join in the fundraising festivities, we’ve got you covered. Here are a few things you can do in the final stretch towards Giving Tuesday 2022.
Check out campaigns from previous years
Giving Tuesday has been taking place in the UK since 2014, following growing interest in the phenomenal success of the original movement across the Atlantic. Over the years, a multitude of charities and other organisations have taken the Giving Tuesday message and turned it into an opportunity to raise money, awareness and more for their causes. This means that the inspiration for your very own campaign is already out there, waiting to inform your next (or first) move.
Have a look at these stories of Giving Tuesday, which covers some of the wonderful campaigns that took place over recent years. From larger charities to small, there’s something for everyone to do, and looking into what has worked well for others in the past could create some last-minute actions that translate into real-world change.
Create some catchy content
Capturing people’s attention is a real challenge in the digital age – with so many people trying to retain the attention of their audience and draw people in, it can be a real challenge, for smaller charities especially. It’s worthwhile to think about what messages you want to put out there, and how this might reach your audience and positively influence them to get involved.
Write down some catchy slogans, hashtags etc, and consult your team – find that perfect message that people can immediately connect with, and tells them exactly what you are asking of them, whether that be volunteering their time, donating money and everything in between. If you’re drawing a blank, check out our Partner Toolkit for some template messages that you can tweak to fit your brand and campaign.
Or, adapt your existing content
Want to get involved but strapped for time? If you don’t have capacity to create brand new content, take a look at what content you have planned around Giving Tuesday and see if you can work it into your message.
For example, if you’re launching a festive campaign, or are targeting your messages towards a certain demographic, this could be the perfect opportunity to quickly and easily spread the Giving Tuesday word and achieve your goals at the same time. Then, your supporters will know exactly what, and why, you are asking for their generosity on Giving Tuesday.
Make the most of our free resources
From GIFs and logos to image libraries and templates, our helpful resources give you a wide range of materials to play with. We hope that, especially with the day coming ever closer, these resources will make the process of building and sharing a campaign that is distinctly Giving Tuesday easier than ever. With limited time left, these resources will make it a simple process to bring your campaign to life quickly.
You can download our branded materials, read about all things Giving Tuesday in our blogs and guides, watch informative videos and more on the resources page.
Sign up for the exclusive JustGiving donation portal
It’s not too late to take advantage of the wonderful Giving Tuesday donation portal from our partner, JustGiving. The portal enables anyone, anywhere to support this global movement and makes it simple for charities to launch a fundraising ask. All donations made through the portal will have 0% fees with 100% of every donation going to charity.
We would advise everyone to make the most of this portal as it really does make collecting donations for the day much simpler!
Get in touch with the team
Do you have any burning questions that need answered? Any advice and information you have about this year or the years to come which aren’t addressed, you are always welcome to get in touch with us. If you simply want to share your plans with us, we would love to hear about them. You can reach us at givingtuesday@ciof.org.uk
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